SPEEDING UP THE TESTING PHASE
by: Leo Gettz

Sparking the end user’s confidence to evaluate this visionary product often relies upon the integrity of the reference- where word of mouth can be the most powerful marketing vehicle.  Such is the case with UPSCO- a major international supply distributor of the most current technologies for the national gas and other underground utility industries.  

Dan Pajak, President of UPSCO raves about the newest inductee to his product line that is now being promoted in the Northeast U.S. and Europe . “It all started with our contact at National Grid who alerted us to check out and get involved with this new product called GreenPatch—they believed we’re just the distributor to service National Grid and promote GreenPatch throughout the industry ,” says Pajak. “We found that most products that promote a green initiative are ‘green’ only in the manufacturing stage or have recycled packaging… this is a rare occasion where the product itself is really what’s making the difference (and) a direct impact on the environment by preventing the many damaging effects that the conventional cold patch has had to our water supply, our soil and our air. Greenpatch really has tremendous potential to make a significant difference!”

Since its first boost from National Grid (who now has GreenPatch in the procurement phase of evaluation) UPSCO took on GreenPatch based on some very credible references. From its DOT approvals and VOC certificates to countless endorsements and media coverage, convincing Pajak to take on the green asphalt patch took next to little time.

Chris Roberts, Managing Director of Upsco Europe describes the complex review process here and abroad. “Our clients now get GreenPatch in sample form where they put it through a variety of lab and field testing,” Roberts says. "… we're currently in England and Ireland presenting the product where Highways' Authorities dictate a two year trial period for approval as a permanent application. Such is the interest in GreenPatch that a number of authorities very quickly registered interest in participating with the trials. In the meantime …private works and DIY markets will be explored.”

UPSCO continues to promote GreenPatch to all electric, telecommunications, water, sewer and other excavation-related industries throughout the U.S. and abroad. Their goal as “change agents” is to bring on innovative technologies that’s safer, more reliable and cost-effective. “We don’t take on competitive lines, we believe in what we sell and we’re very passionate about it.”